September 11, 2018

Best Mascara for You

mascara

A mascara that looks great on your friend won't necessarily look good on you - it all depends on your lashes.  There is an overwhelming array of mascaras on the market and each one makes bigger and better claims. Curved brushes promise long-lasting curl, combs guarantee Kate Moss-style lash definition and separation, and new formulas claim to help your lashes defy gravity. But which one is right for you?

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For lashes, that are long and lush, look for these on the label:

  1. Beeswax is made by bees to reinforce honeycomb walls and is used in mascara to plump up lashes.
  2. Lecithin is a natural moisturiser, which prevents lashes from drying out and becoming brittle.
  3. Sorbitol is extracted from plants and is used in mascara for its lash softening properties.

Tip: If your mascara seems 'gooey' blot your wand on kitchen roll or a strong tissue.

- toilet roll is too soft and your brush will pick up and transfer tiny fibres into your mascara.

How to get healthy lashes

If your eyelashes seem to be parched and brittle and I've noticed that they're dropping out more than usual - could I be using the wrong mascara?

Sounds like your lashes need to be pampered and a conditioning mascara should help. Look out for strengthening ingredients like pro-vitamin B5 and plant extracts like eyebright.

First remove your normal mascara before you go to bed - soak a cotton wool pad in a gentle eye make-up remover, press it onto each lid for a few seconds and wipe away.

Then apply a generous coat of conditioning mascara and let it work its magic overnight. In the absence of conditioning mascara, dab some Vaseline on your lashes, but be sure to clean it off in the morning.

How to get the best out of your mascara

  • Always begin with clean lashes - coating over yesterday's mascara will only lead to clumps, flakes and brittle lashes.
  • Invest in a good lash curler and use it every day immediately before applying mascara. Nothing opens the eyes more effectively.
  • Buy a lash comb. This often-overlooked beauty tool separates out lashes and removes unwanted blobs.
  • Applying Mascara

    Your eyes are the first thing people notice about you -show them off to best effect by using mascara in the right way.

    Mascara is a beauty must-have for most women. At its most basic, it gives your lashes presence and helps to define the eyes.

    At a more advanced level, it volumises, lengthens, separates, conditions and curls. 

    Why all the fuss?

    Because your lashes frame the most unique and expressive feature on your face - your eyes. And as the focus of your face, they deserve to be framed beautifully. 

    Follow our expert guidance and find out how to apply mascara like a professional.

    57% of women say mascara is the one beauty product they can't live without

    The wand can make or break a mascara application (it's not just about the formula). Here, everything you need to know about finding the right one.

    According to makeup artist and Lazy Perfection founder Jenny Patinkin, not all wands are created equal. "Brushes come in lots of shapes and sizes, pick up different amounts of mascara, have bristles that are more or less densely packed, or have varying degrees of flex. The results you get absolutely depends on the wand."

    Here’s what some of the more common mascara brush shapes do?

    The hourglass mascara brush

    Narrow in the middle and wider at either end, perfect for going all out and pumping up lashes to the max!”  They are supposed to hit the lashes at the inner corner of the eye and the outer corner of the eye the most. The shape also helps gently curl the lashes as you apply.

    http://video.allure.com/watch/every-type-of-mascara-explained

    The skinny mascara brush

    Whether it’s a teeny-tiny mascara wand, or a one-sided comb brush, the purpose is the same – to define and separate each lash. The main benefit of those super fine ones is to help you get down right into the roots.

    They deliver the product into the base of the lashes, and then bring it up through the strands.
    Because the fine bristles can get between each lash, it can also help to lengthen.

    This is a great brush shape for those who like to apply mascara to bottom lashes, as there is minimal mess and smudging.

    The ballpoint mascara brush

    This is the perfect shape for those who prefer more control when applying mascara.

    The ball at the end of the mascara wand allows you to apply your mascara section by section, instead of in one horizontal motion. 

    The ball also helps with outer corner application, and can be used to apply mascara easily to bottom lashes.

    The curved mascara brush

    Curved brushes are designed to follow the natural shape of the eye. "The brush lifts lashes in [an upward] direction to achieve a soft curl with volume and definition. “I call those curly mascaras, because it applies the mascara from the roots and it pushes the root up and curves the whole lash back as you apply it. What it’s meant to do is dry as you stroke it in that shape, holding your lashes in that position.

    Flexible wands pivot and bend into straight or curved shapes, adding comfort and customization to your mascara application. These wands are designed to help you curl and coat every lash without obstructing your view and a few examples are shown below.

    The straight mascara brush

    The standard straight mascara brush is a good all-rounder when it comes to mascara application. They’ll coat your lashes from root-to-tip for naturally enhanced lashes.

    Straight mascara wands work well for every lash type and are a great option for beginners. They emphasize length, softness, and separation by elongating, taming, and stretching each lash from root to tip.

    Nylon-Bristle Brush

    The bristles on nylon brushes tend to be numerous and close together, making it easier to deposit dense amounts of product for volume and lift.

    Because of how lightweight the bristles are, these brushes are ideal for layering throughout the day as they are less likely to snag on your lashes.

    Plastic-Bristle Brush

    Plastic bristles are great for clump-free, perfectly defined lashes. Molded from plastic, which allows for great precision on the bristle arrangement and plastic wands are also designed to coat each lash.

    Tapered Wands

    With a ton of volume at the base that thins out toward the tip, Christmas Tree-shaped wands are perfect for plumping up your lashes while separating each individual strand.

    I like to apply my first coat horizontal, then angle the brush vertical to individual detailing on the areas that need drama, like the corners.

    The cylinder brush has a small tip and fat base, which is ideal for getting right into the lash line, and applying product to your lower lashes.

    Thick Wands

    Forget what you heard—bigger is always better, that is, when it comes to increasing the volume on your lashes.

     "The best brush for volume is the fatter wand with lush bristles and larger wands pick up a lot of product, which get distributed at the base to build girth."

    Some useful accessories

    Mascara Formula

    • Lengthening
    • Volume
    • Curling
    • Defining
    • Waterproof
    • Primers
    • Colored

    Tiny silicones plump up every lash, while the bushy brush lays it on thick.

    Pros & Cons:

    + Makes spindly lashes look thick and full.

    - Formula tends to flake and smudge.

    mascara

    Best For: Sparsely spaced or fine lashes that need to be fattened up.

    Mascara step-by-step 

    Once you've found the right mascara for your lashes, it's all down to technique - cake it on badly and your eyes will look smaller; apply it correctly and it can be a real transformation. Follow the steps below to find out how top make-up artists apply mascara and produce perfect lashes every time.

    Starting with the wispy lashes at the outer corner of the eye, use the top end of the mascara wand to coat the tips of your lashes. Tilt your head back as you coat the upper lashes to prevent wand print above the eyelid.

    Use a zigzag movement to brush mascara on to the underside of your upper lashes, working from root to tip. Rotate the wand as you zigzag to help separate the lashes and give a thicker, more even coverage.

    Now apply a coat of mascara to your lower lashes, brushing the top of the lash, not the underside, from root to tip. Use the tip of the wand to reach the fine lashes.

    Before the first coat of mascara dries, comb through the upper and lower lashes to remove any blobs, clumps and flakes. Allow it to dry, then repeat steps 1 to 4. It's better to have two light coats than one thick one.

    Do's and Don'ts of Mascara makeup

    • don't use oil to condition lashes - it stops mascara staying put
    • don't pump the brush inside the tube - this dries mascara out
    • don't apply new mascara over old - it will clog up your lashes
    • do remove mascara every night to help keep lashes healthy
    • do comb wet lashes and not dry ones - dry lashes get uprooted
    • do nudge blobs away with dry cotton buds - wet buds smudge 

    Hi I'm Patricia Longo and I'm a celebrity makeup artist.

    I've worked with models from Sports Illustrated like Brooklyn Decker and Julie Henderson to Alec Baldwin at 30 rock all those things that experts do that the average person doesn't know how to do will learn how to do it on these videos.

    so the biggest complaint I get from my friends and from other women is that they don't know what mascara to use and I always say you can use two or three different mascaras even if you have to double up because not one mascara does it all.

    I really found that you need to use one or two different mascaras.

    so the thing I look for is when I look for the mascara is the most important thing is the brush.

    so on the L'Oreal voluminous.

    if you notice it's very long and the bristles are very out and that makes the lashes long.

    on the covergirl LashBlast it's very fat and very short that makes it very thick and then you have the ultimate the Dior which is very long thick and fat and that does a little bit of both but not as well as the covergirl and the voluminous put together.

    so I'm going to show you how I get all three mascara looks on Sibella xyce.

    I like to start with the L'Oreal voluminous this to me is the most original and I always make sure I take a little bit off of the mascara at the end.

    sometimes I even have to dab it on a tissue so I just dab it down a little bit.

    I always make sure that I curl the lashes before I put the mascara on which we've done before but Sabella has nice already curled lashes.

    so what I do is I just push them up a little bit with my finger and sometimes I even do that putting on Vaseline.

    I put a little Vaseline on my finger and I'll just dab it up a bit and it naturally bends the lashes and what I do with the mascara.

    so I start and I rotate it I bring it down and then up and down and up sometimes I move back and forth if I want to get it in there and then I'll just play with it going up up up but as you can see already her lashes are getting longer and longer and longer.

    sometimes I just twirl the mascara see how I'm twirling it it's really getting in there and then with the same brush and I don't normally add mascara for the bottom.

    I don't dip it in I usually just whatever is left over on the brush is what I put on the bottom because if you put it back into the mascara it just makes it too clumpy this gives you just enough to make the bottom lashes look natural.

    now I'm doing is going back and forth pointed back and forth and that's what I like with this brush makes it nice and long long lashes and very natural and I only did one coat of this if I want to go very strong is when I do two coats.

    I can use the same mascara if I like or if I want thickness I'll do the cover girls lash blast.

    now this is the lash blast but because I only used one coat already I don't want to clump you up so what I do is I try to take a little bit of the mascara off of this you see what I'm doing so you see a little bit on the brushes I take a little bit off and then what I do here this is the part that's fun.

    I go in again very little yeah damn this is more like dabbing using it very little very little as you can see with my finger I.

    lift her eyeball up so I really get in there I'm very very lightly touching it and I don't touch the bottom now if I feel like it's too clumpy that's when I take a comb and I go through it very lightly and that's what I would do with two coats of mascara and there you have your mascara.

    tony

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